Sunday, March 9, 2014

Jelly Belly Draft Beer Flavor Jelly Beans

Our friends at NuFuture Magazine bring us a lot of awesome stuff,  but a few days ago they brought us something extra interesting - Draft Beer Flavor Jelly Beans.  I'm a little suspicious of anything "draft beer" flavored, as that brings to mind cheap beer in a dirty bar, but I figured hey, we love beer here, might as well give it a shot.


These pretty golden and shiny beans certainly are nice to look at, but let's see how they taste.  Opening the bag, they smell a little like vinegar and yeast.  Nothing encouraging besides the shiny colors thus far, but I managed to overcome the significantly less than pleasing aroma.  The flavor is not, as I initially expected, mouth ejectingly wretched.  They're sweeter than I had initially predicted, more like a lighter craft beer than the bitter adjunct vomitus flavor of a commercial American-style lager.  While they aren't super sweet, they also managed to pack in a little bit of wheat and yeast flavor, and I've got to say I'm pretty impressed.  

As a kid, I knew that Jelly Belly could make any flavor I could imagine, and as an adult I'm discovering that that assessment was spot on.  Draft beer might not be my favorite beer flavor, but I feel like if Jelly Belly was able to spark up the interest in the world of beer-flavored jelly bean consumption, then they could do quite well with beans flavored like favorite craft beers.  I can see a few Dogfish Head and Rogue brews turning into very successful bean treats!

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